About Me
I am Co-Founder of Ask Stella AI (by Woow Club). Our AI powered Shop Assistant, is aimed at helping fashion and beauty brands bridge the gap between offline and online commerce. With skyrocketing customer acquisition costs and low conversion rates, we offer brands an opportunity to leverage the latest AI technologies and zero party data to increase customer engagement, personalization, and ultimately drive more sales. By combining our analysis and product recommendation solution with the power of generative AI, we are poised to build the next generation shop assistant that can help brands stay ahead of the competition. We believe our solution has the potential to revolutionize the e-commerce industry and help millions of consumers and thousands of brands & retailers at the same time.
I am a passionate and results-driven marketing leader with +12 years of experience in driving growth and revenue for B2B & B2C digital products. I am experienced in strategic and operational management and in building & leading high performing marketing and inside sales teams. My strong analytical and creative abilities are supported by reliability, motivation and great leadership qualities. I love to work in fast paced environments and to build for accelerated growth.
My areas of expertise include: management, overall company strategy, marketing strategy, inbound and outbound marketing, go-to market strategy, content marketing, performance marketing, demand generation, email marketing, strategic partnerships, social media marketing, marketing operations, event and field marketing, metrics and web analytics, conversion rate optimization, search engine optimization (SEO), PR and communications, team management.
Work History
2020-11 -today
Co-Founder Ask Stella AI
Berlin, Germany
2019-10 – 2020-03 
Director Acquisition Europe at Eventbrite
Berlin, Germany / London, UK
- Lead reorganization of EMEA acquisition marketing
- Drive efficiency by optimizing processes and operations
- Build and lead best in class marketing team
- Manage 6 channel experts and a seven-digit regional customer acquisition budget
- Define and own new customer acquisition strategies and targets for 4 core markets in Europe (UK, DACH, BENELUX, SPAIN)
2018-04 – 2019-10
Director Marketing D/A/CH at Eventbrite
Berlin, Germany
- Manage up to 10 direct reports and seven-digit marketing budgets
- Report direct line into CMO based in San Francisco
- Develop and execute successful marketing strategy to drive fast growth of the marketplace and exceed business goals
- Build and lead best in class and highly engaged marketing team (highest engagement score in Europe)
- Drive awareness and trust for the brand and position Eventbrite as technology leader in the German speaking region
2015-01 – 2018-03
Head of Marketing Germany at Eventbrite
Berlin, Germany
- Prepare market entry and launch Eventbrite in Germany
- Develop Go-to market strategy that drives fast growth within target group
- Build marketing infrastructure and localize processes and content
- Hire high performing marketing team and enable them to reach their goals
2013-12 – 2014-12 
Head of Marketing at XING Events
Munich, Germany
- Manage 8 direct reports and seven-digit marketing budgets
- Define and execute global marketing strategy to drive customer acquisition and retention
- Lead marketing and inside sales team – deliver high quality opportunities to sales team to achieve new business targets
- Support development of new advertising product and define and execute go-to market strategy
2013-12 – 2014-12
Senior Inbound Marketing Manager at XING Events
Munich, Germany
- Strategic planning and execution of B2B marketing initiatives to generate qualified leads for international Sales Team
- Build and lead Social Media and PR team
- Responsible for co-operations, strategic partnerships and sponsorships
“Sandro was not only a great manager for me, but also a mentor and role model. His structured and strategic way of approaching projects, as well as his leadership qualities and passion for numbers and results measurement have inspired me for the long term. In addition, with his empathetic and motivating nature, he spurred and motivated the whole Germany team beyond his own team – day after day. I hope our paths will cross again one day!”
